Tourism: 30 Per Cent Of Marketing’ Not Putting Heads In Beds’

THE Minister of Tourism yesterday said 30 per cent of his marketing spend is tied up in long-term contracts that are failing “to put heads in beds”.

Dionisio D’Aguilar told Tribune Business that the Bahamas’ sponsorship of sporting events and teams was preventing him from “reallocating” desperately needed promotional dollars to market the Bahamas online.

The Minister raised his marketing concerns just as data from the Bahamas Hotel and Tourism Association (BHTA) showed most of the industry’s indicators were heading in a negative direction during the first eight months of the year.

Room revenue, room nights and air arrivals were all down by between 5-7 per cent for Nassau/Paradise Island hotels for the year to end-August, with occupancies, revenue per available room (RevPAR), and average daily room rate (ADR) also off against 2016 comparisons.

Click here to view original page – Tourism: 30 Per Cent Of Marketing’ Not Putting Heads In Beds’